The UAE: A destination for sporting events

Project Overview:

A national initiative aimed at increasing sporting events in the country by promoting the services, facilities, and sports advantages that contribute to the successful execution of sports events in the UAE. The initiative also encourages the private sector to sponsor sports events in the country through income tax exemptions, also the project aims at Honoring both individuals and institutions as part of the Sports Events Award.

Target Groups:

1. 1
   Sports federations
2. 2
   Sports councils and clubs
3. 3
   Private sector companies
4. 4
   Government institutions and tourism authorities

Expected Impact:

1. 1
   Achieving a 25% increase in the number of international and national sports events held in the country.